Wednesday, May 6, 2020
Advertisement Analysis Red Bull - 1190 Words
There are many different advertisements out their in the world today. From buses and billboards to You Tube, Face book, and Twitter, they surround us and are scene every day. There are also so many different kinds of advertisements that are for cars, drinks, foods, restaurants, schools, sports, music, and etc. But the advertisements that gets my attention the most is Red Bull. The reason for that is because they have so much action in their commercials and so many different kinds of sports that you would never actually realize how hard it is. Red Bull also sponsors peopleââ¬â¢s favorite athletes that they are today like Rajon Rondo, Blake Griffin, and Ryan Sheckler. The commercials make you want to go out and buy a Red Bull. Fromâ⬠¦show more contentâ⬠¦In terms of market share, Red Bull is the most popular energy drink in the world, with 114.5 billion cans sold each year.â⬠Also Red Bull has so many different kinds of sports that are sponsored by them. The have action sports, adventure sports,aerial sports, athletic sports, and motors sports. Action sports are BMX, surfing, skateboarding, wake boarding, FMX, skiing, snowboarding, and mountain biking. Then adventure sports are like hiking and diving. Then aerial sports is an example of when Felix Baumgrtner ââ¬Å"jumped from 128,100 feet above the Earth for the Red Bull Stratos mission, Felix Baumgartner broke the speed of sound after 34 seconds of free fall, ultimately accelerating to as high as 833.9 mph, or mach 1.24.â⬠(Felix Baumgartner, Red Bull.com, Aerial Sports) Then athletic sports are basketball, baseball, football, lacrosse and etc. Then the last kind of sports are the motocross sports and thatââ¬â¢s like NASCAR, car or truck racing, four wheeling, ski mobilising and etc. This just shows how many different kinds of sports are sponsored by Red Bull and how much money and successful they are. While there are so many advertisement s out there in the world today only some are actually successful. There are some that are better than others, its just about what kind of people the advertisement is trying to get its intention. You will never see a guy looking at girls lotion advertisements. Also you will never see a girl look throw a guys body wash advertisement.Show MoreRelatedAnalysis of Commercial Advertisement Essay examples1639 Words à |à 7 PagesAnalysis of Commercial Advertisement Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services. Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made. We have heard a very common slogan named as ââ¬Å"RedBulls Gives You Wingsâ⬠. ItRead MoreA Swot Analysis Of Red Bull1466 Words à |à 6 Pagesimprove the strategy of Red Bull in the United Kingdom over the next 20 years, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porterââ¬â¢s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: â⬠¢ Market Leader ââ¬â Red Bull maintains its lead as theRead MoreRed Bull Environmental Scan1129 Words à |à 5 PagesRed Bullââ¬â¢s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The companyââ¬â¢s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that considers the imperativeness of environmental factors. 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For instance, the moment the FDA were ready for theRead MoreRed Bull Case Analysis1712 Words à |à 7 PagesRed Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers, businessRead MoreRed Bull Energy Drink1614 Words à |à 7 PagesGives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation amp; Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. 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Their media content is top quality, they sponsor star athletes and they deliver the most incremental dollar sales to the energy-drink category (CSPnet, 2011). Red Bull maintains an identity of excelling the norms, such as when theyRead MoreRed Bull By Functional Beverages From The Far East1386 Words à |à 6 PagesRed bull Inspired by functional beverages from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980 s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Currently, Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far. In terms of further expansion, Red Bull is targeting the core market of the USA and growth markets in the Far East, while also focusing on the continuedRead MoreThe Drink Is Not The Point1289 Words à |à 6 PagesThe Drink Is Not The Pointâ⬠¦ â⬠¦this is my concise evaluation of the Red Bull brand summed up in one line. However, what follows is a slightly more in-depth analysis of how, in just 17 years, this has come to be the case. Of how Red Bull has come to be asked for by name in every pub/bar/club worldwide. Of how a-list celebrities are photographed drinking Red Bull in those pubs/bars/clubs worldwide. Of how Red Bull has acquired most of the top athletes in most of the extreme sports as well as from numerous
Tuesday, May 5, 2020
Intelligence Process Dissemination Essay Example For Students
Intelligence Process: Dissemination Essay 24 March 2002INTELLIGENCE PROCESS: DISSEMINATIONOne of the most important steps in the intelligence cycle is deciding who or whom will receive the analysts work. This process is called dissemination. Once completed, the intelligence product has to be able to be passed on to those personnel that meet the requirements of dissemination; Right to know, Need to know, Authority to release. The first requirement of the right to know determines what individuals should have the information to make intelligence decisions. Access to the final products is mainly focus towards law enforcement agencies, both federal and state. These agencies are, however, not the exclusive heir to information. In some cases the Department of Family Services may need to have information on civilians in order to locate offenders or deal with juvenile delinquents. The right to know may also be extended to licensing groups, in order to stifle organized crime. Some examples of non-authorized industries are banks, credi t bureaus, and employment agencies. The need to know is the second requirement of the dissemination process. Whether part of the law enforcement agency or working outside of the agency, before intelligence information is disclosed, there must be a need to know based on the case that law official may be working on. This requirement keeps just anyone from casually browsing through all the classified information that may not pertain to what they have the right to know. The information-seeking agency will need to have proof of needing to know the information, found generally by the case number. Another form of need to know is observed when a background investigation is being conducted on an individual. Once the first two requirements have been satisfied and the right to know and need to know has been established, it is now necessary to determine whether the right to release information to the agency is possible. Many times the information or intelligence may not be possible to release, due to the originating agencies need to have the information keep a secret from the everyone, for example, an undercover agents identity was disclosed. Historically, information is classified at a higher level than necessary, so personnel in this type of circumstance are not compromised. If this is the case, than a date should be disclosed as to when this information may be declassified or downgraded to the consumers level. There are two general methods of dissemination. The first type is a distribution list. This type of dissemination is used when it is well known that outside agencies has the right and need to know. The releasing agency has the authority to release the information based on a pending or on-going investigation. The second type of dissemination is based on an inquiry for the intelligence information and of course will have the right and need to know. Within an agency there are two uses of disseminated information: Tactical and Strategic Intelligence. Tactical intelligence is used primarily for short-term investigations and the information is only temporarily used. Strategic intelligence is more of a long-term investigation, and information will be needed for longer periods of time in order to build an entire scenario. Spot reports are often used and can be either written or oral. These types of reports are short in nature, but will always cover four main categories: Purpose, Factual analysis, Conclusion, and Action statement. The purpose of the report is the basic reason of why it is needed and who needs it. The factual analysis is the actual analytical summary of the information collected. The conclusion will give a general summary based on what the information-seeking agency requested. The action statement is at least one recommendation based upon what was discovered or analyzed. When disseminating information outside of the in telligence-gathering agency, there are more controlled rules. The outside agency sometimes has to agree not to give out classified information based up the possibility of compromising another agencies position or investigation. The only exception would occur if there were a necessity to disclose the classified report to protect against loss of life, physical injury, or loss of property. Rewriting or summarizing the information without source identification can compromise the information. .u3991cef63dd70b8d80bb566735802d5c , .u3991cef63dd70b8d80bb566735802d5c .postImageUrl , .u3991cef63dd70b8d80bb566735802d5c .centered-text-area { min-height: 80px; position: relative; } .u3991cef63dd70b8d80bb566735802d5c , .u3991cef63dd70b8d80bb566735802d5c:hover , .u3991cef63dd70b8d80bb566735802d5c:visited , .u3991cef63dd70b8d80bb566735802d5c:active { border:0!important; } .u3991cef63dd70b8d80bb566735802d5c .clearfix:after { content: ""; display: table; clear: both; } .u3991cef63dd70b8d80bb566735802d5c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3991cef63dd70b8d80bb566735802d5c:active , .u3991cef63dd70b8d80bb566735802d5c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3991cef63dd70b8d80bb566735802d5c .centered-text-area { width: 100%; position: relative ; } .u3991cef63dd70b8d80bb566735802d5c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3991cef63dd70b8d80bb566735802d5c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3991cef63dd70b8d80bb566735802d5c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3991cef63dd70b8d80bb566735802d5c:hover .ctaButton { background-color: #34495E!important; } .u3991cef63dd70b8d80bb566735802d5c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3991cef63dd70b8d80bb566735802d5c .u3991cef63dd70b8d80bb566735802d5c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3991cef63dd70b8d80bb566735802d5c:after { content: ""; display: block; clear: both; } READ: Short happy life of francis ma EssayOne of the most important factors that statewide agencies sometimes fail to realize is that the intelligence that is collected, no matter how small a discovery it may be, could be utilized by federal agencies to build a broader picture in an investigation. With statewide agencies compiling information and making it accessible to federal authorities, the intelligence could be drawn into one large criminal investigation; for example, a crime ring that spans across multiple State lines. A record of dissemination should also be kept to keep control of the information or to have a contact list of agencies in a case of mis-information that may need to be corrected. This will also give the producing agency a chance to be able to contact the outside agencies to find out the usefulness of the product consumed. The dissemination process is not a very complicated step if it is utilized properly. It allows for mistakes and a way to correct them. The most important piece of the dissemination step in my opinion is finding out who has the need to know the information and then ensuring that they have the right to know what is being given to them by the releasing authority. Without some kind of control, like the dissemination rules, information on investigations and covert operations could be viewed by any personnel within the agency, and could compromise or endanger lives. SOURCES USEDLowenthall, M.M. INTELLIGENCE: FROM SECRETS TO POLICY. Washington, DC: CQ Press, 2000. Peterson, M.B. APPLICATIONS IN CRIMINAL ANALYSIS. Westport,CT: Praeger Publishers, 1998. (Chap III)Peterson, M.B. INTELLIGENCE 2000: REVISING THE BASICELEMENTS. Sacramento, CA: LEIU, 2000. (Chap 8)Words/ Pages : 1,000 / 24
Wednesday, April 15, 2020
Dsl Vs Cable Essays - Modems, Internet Access,
Dsl Vs Cable Cable Modems and ADSL Two modem technologies have emerged over the past year for switched data communications services. Cable Modems operate over two-way hybrid fiber/coax and provide user rates as high as 10 Mbps. ADSL Modems (Asymmetric Digital Subscriber Lines) operate over existing copper telephone lines and provide rates as high as 9 Mbps. Both technologies address the large markets for Internet access, remote LAN access for work at home and telecommuting, and network access for the hundreds of millions of personal computers in place today and to be sold over the next ten years. Cable modems may offer more raw speed than ADSL, but that advantage is compromised by inevitable reductions in available cable modem speed. Cable modems share a line with tens of other users; as more users join a line, the capacity available to any one inevitably drops. The top speeds of both technologies will not be usable for years anyway. Internet server speeds, network delays, and personal computer limitations will hold usable rates at or below 2 Mbps for some time. ADSL offers higher security and reliability profiles. Both technologies are at about the same state of maturity and integration. Cable modems may offer a less expensive network solution because of its shared architecture, but that differential is more than offset by infrastructure costs required to upgrade existing networks. The largest advantage of ADSL, and it is a significant one, is the number of telephone lines already installed that can support ADSL, or prospectively available with network upgrades. Today the global ratio is in the order of 400 million to 6 million, or about 60 to 1. Aggressive upgrades will not improve the ratio to better than 10 to 1 in the next five or six years. Even in the United States the ratio today is in the order of 20 to 1, and will not likely get better for CATV suppliers than 3 to 1 over the next five or six years. The end of 1997 will have sold two hundred million personal computers. At present run rates, another 240 million will be added by 2001 as PCs start to approach the global population of televisions. Small offices and residences will absorb at least 25% of them, or 100 million. Forester has projected 6 million cable modems will be installed by the year 2000. With suitable pricing, telephone company connections could be triple that number, yielding an altogether reasonable figure of 25 million personal computer users operating at megabit rates as the century turns. BASIC MODEM TECHNOLOGIES Cable Modems. While cable modems come in many forms, the most typical create a downstream data stream out of one of the 6 MHz TV channels that occupy range above 50 MHz (and more likely 550 MHz). An upstream channel carved out of the currently unused band between 5 and 50 MHz. Using 64 QAM, a downstream channel can realize about 30 Mbps (the speed of 10 Mbps refers to PC rates associated with Ethernet connections). Upstream rates vary considerably from vendor to vendor. The downstream channel is continuous, but divided into cells or packets, with addresses in each packet determining who actually receives a particular packet. The upstream channel has a media access control that slot user packets or cells into a single channel. To avoid collisions, the system gates each upstream packet onto the network with control signals embedded in the downstream information stream. (Some cable modem configurations divide the upstream into frequency channels and allocate a channel to each ! user. Others combine the two multiplexing methods. A few modem companies are proposing techniques like spread spectrum or code division multiplexing to provide more robustness in the presence of ingress noise.) Cable modem rates do not depend upon coaxial cable distance, as amplifiers in the cable network boost signal power sufficiently to give every user enough. Variation in cable modem capacity will depend rather on ingress noise in the line itself and the number of simultaneous users seeking access to a shared line. ADSL. Asymmetric Digital Subscriber Lines locate modems on either end of existing copper telephone lines. As the name suggests, they realize downstream speeds up to 9 Mbps, but upstream speeds up
Thursday, March 12, 2020
American Values essays
American Values essays American values dictate every product of American culture. Products such as inequality, segregation, racism, and social bigotry are all reflective upon the values from which they are formed. It is important for America to burn into the minds of its youth the utopian core American values such as pride, integrity, honor, and hope, but inevitably, upon maturing, every young adult can be found following the path of the founding fathers and adopting the one sole American value of self above all. It can be said that a country can only be defined by its culture, which can be true. However, more importantly, a countrys culture is defined by its class structure, which in turn is based on the economy. Perhaps the most influential European philosphe to the American people is Adam Smith, who envisioned a capitalistic society that ensured the freedom of class mobility. It was a good idea, and would have worked wonders if it were not left for the upper class to decide how it works. Capitalism is based upon capital. Capital is fronted by people who own money. Due to the American values, the people who own money do not want to lose it, and therefore in the construction of the American economy the rich are ensured to stay rich and poor are ensured to stay poor and oppressed simply because Americans value self and money over others and equality. The repercussions of corrupt American values allow for a luxurious lifestyle for the small percentage of the upper class; meanwhile, the poor are forgotten. Another tax cut for the wealthy allow another months payment on a yacht, but for the poor it means less government aid, dirtier streets, less law enforcement, and no healthcare. If politicians, who also follow the sole American value, were less ignorant maybe they would travel the road less taken and steal from the rich and give to the poor, or maybe even just stop stealing from the poor. A percentage of the American people ...
Tuesday, February 25, 2020
Plate Tectonics and Weathering and Erosion Essay
Plate Tectonics and Weathering and Erosion - Essay Example Some territories of our planet suffer from annual earthquakes constantly, but it does not mean that population of these regions has got used to such events. In reality unpredictability and dreadful consequences of any natural disasters keep people in tension and fear, proving the fact that human life is fragile and unsecured. The main causes of earthquakes are the following: breaking of frail rocks and formation of hollow spaces in the Earthââ¬â¢s crust; volcanoââ¬â¢s eruption; movement of tectonic plates, which collide with each other, causing heavy pushes. Making precise prognosis concerning the impending earthquake has been always rather complicated, however, nowadays scientist with a help of special equipment and methodic try to enhance peopleââ¬â¢s awareness and safety. Frequently, studying animalsââ¬â¢ behavior can be very useful, due to their strange reactions before earthquakes. Hence, dogs start to wail and cats become more aggressive and even frantic. Noticing s uch changes in animalsââ¬â¢ behavior, person gets opportunity to prepare himself for inevitable event. According to this, it is important to fix all furniture in the house and lay in a supply of primary necessities.
Sunday, February 9, 2020
Causes and Effects on Global Economy Research Paper
Causes and Effects on Global Economy - Research Paper Example The spate of events undermined the confidence of the investors impacting the global financial markets. With the tightening of the credit norms, there was a slowdown in the economies worldwide. It is argued that the government and Federal banks could have avoided this situation had they acted on time. Critics put the blame on the regulatory practices of the government and credit rating agencies. The latter failed to assess the risk associated with the mortgage-based financial products. As a result of the high ratings given to these securities, they were passed on to the investors easily. A hike in the interest rate led to widespread delinquency on the home loans and early foreclosures. This increased the supply of houses thereby putting a downward pressure on their prices. The rise in the rates of delinquencies due to the steep housing installments eroded the value of the mortgage-based securities. Surplus liquidity and low rates of interest created conditions of easy credit and contributed to a housing boom. There was a considerable increase in the homeownership rates in the country most of which was comprised of the subprime mortgage. During this time credit was extended to the borrowers with a bad credit history. The installments on these loans were low initially but with the rest of the interest rates, the monthly installments of the borrowers also increased substantially. Meanwhile, the steep rise in the house price and credit created a building boom. The rise in the rate of foreclosure together with the surplus unsold houses caused a steep fall in the housing prices in the US. Another reason that contributed to the rise in the home loan delinquency was the quality of credit. Enticed by earning higher transaction fees the lenders failed to check the creditworthiness of the borrower and in the process extended credit to the high-risk segment.
Thursday, January 30, 2020
Amelie - Intercultural Film Review Essay Example for Free
Amelie Intercultural Film Review Essay Amelie is a French movie about a young twenty something girl whoââ¬â¢s world opened up to her when her mother dies and she is allowed to venture out. After a health misdiagnoses at a young child Amelie is stranded in her home away from all people and relationships until her mother passes away and she finds herself free. She becomes a waitress and decides to help all the people around her until one day she herself finds love. This film shows a French cultural pattern where the people are open minded, whimsical, unique, and quirky. The main character Amelie, wants to get the most out of her life. She takes the viewer on a path through a series of subplots where she is trying to help people that surround her find happiness and joy. Paris and the people of France are shown in a whimsical and fairytale environment. All the while, Amelie, is removed from all human contact which makes for an interesting film if one is attempting to view this film through the lens of interpersonal communication. All the communicating in the movie is done through the use of metaphors, scheme, plots, tricks, and the like. Itââ¬â¢s interesting because Amelie doesnââ¬â¢t directly communicate with people even though she is not anti-social. She is very social and likes to help people but she does so almost exclusively nonverbally. One exception to this is when Amelie helps a blind man to cross a busy street and, opposite to her normally silent nonverbal character, she proceeds to very quickly describe everything that she sees and everything that is happening to the blind man in exceptional detail. This is done as an act of kindness for someone who canââ¬â¢t see and not as a form of actual or real communication. All real communication in this movie, is done in a childlike fashion of cat and mouse. It feels almost like interpersonal communication in this movie is a game that is not to be taken seriously. When Amelie finds a boy that she is romantically interested in, she finds herself needing to communicate with him only from a distance. Amelie once again plays one of her games in order to conceal her identity. Nino, the object of Amelieââ¬â¢s affection, is a boy who collects old photos from an old photo booth. The use of pictures in this movie is overwhelming and must have some reason behind it. Itââ¬â ¢s almost as if the characters are communicating through the pictures rather than with words. Even when Amelie was quickly describing the surrounding to the blind man she was helping across the street, it was as if she was creating a picture in his mind so he could connect with her. Perhaps Amelie can onlyà communicate through imagery like metaphors and photographs because she spent her entire childhood alone with only her parents because they thought she was too ill to be around others. I have mixed feelings about this film because I can appreciate a good romantic comedy and I understand the feeling the director was trying to create but Iââ¬â¢m not a fan of the fanciful fairytale romances which I think this movie falls into. I would have preferred a movie with a real underlining tone and I could do without all the whimsy. Amelie felt like a child in a womanââ¬â¢s body, not unlike 13 going on 30à ¸ and for me the doe eyed cutesy character began to wear on me and I found myself more annoyed than anything by the end. The setting is Paris, but not the real Paris but rat her a fantasy version of Paris not unlike a dream or the Paris you can see in old movies. The story itself felt very Disney-like in that the mother dies in the beginning which is the impetuous to the main character being forced unprepared onto the world, the main character then helps many sub-characters out along the way to finding her true love. Very Disney indeed. Iââ¬â¢m certain that I would not recommend this movie to my friends or my family, but maybe it would have a place in a cultural communications classroom. I think the only problem I would have with it is that it doesnââ¬â¢t portray an actual or real culture, and only portrays a fantasy like culture. The lead character is able to form relationships and make the audience care about her without having to say much at all, which can have some value when it comes to the study of nonverbal communication. Also, there might be a value to getting a feel for the French culture from this film, because even though I didnââ¬â¢t love the story or the film-making, there was something about the ââ¬Ësoundââ¬â¢ in the film. The dialogue did draw me into the French culture which was interesting because I donââ¬â¢t speak any French. Even though I struggle to pinpoint the feeling or atmosphere of the film, I do think that something was captured even if it was just the Disney version of Paris and French Culture.
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